Thursday, July 2, 2009

look down for cool type

How often isn't utilitarian design
simply so much more interesting than
design trying to be attractive.
Break this piece down element
by element and it's not particularly elegant.
Badly kerned Helvetica.
A standard diamond pattern surrounding the type.
A clumsily stylized fish. It's small. See it?
Some roughly cut holes.
Together it's a piece of art.
Especially when lit by nature's own
photo lamp.

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